Building
Great Products
From Idea To Execution
We THE A PRODUCT design & BUSINESS ARCHITECTURE AGENCY
Our story officially begins in 2003, with a unique mix of live event production and e-mail marketing. Digital, Content, and Experiential has always been in our bloodstream, and storytelling encompasses every activity the agency develops. Throughout the years experience in the entertainment/media, content, tech, tourism, and beverage fields has taken Oz Branding to work with some of the most important brands in the world.
Currently the agency does not operate as a traditional marketing agency. We don't pitch for one off projects, we partner. We build long term partnerships to design and execute strategies or create turnkey solutions for our clients.
We are a product design & BUSINESS ARCHITECTURE Agency
Our story officially begins in 2003, with a unique mix of live event production and e-mail marketing. Digital, Content, and Experiential has always been in our bloodstream, and storytelling encompasses every activity the agency develops. Throughout the years experience in the entertainment/media, content, tech, tourism, and beverage fields has taken Oz Branding to work with some of the most important brands in the world.
Currently the agency does not operate as a traditional marketing agency. We don't pitch for one off projects, we partner. We build long term partnerships to design and execute strategies or create turnkey solutions for our clients.
Our Process
1. Assess project | Scope. Expectations. Variables.
2. Determine working model | General consultancy budget. Timeline. Deliverables.
3. Strategy and Team. | Business plan & feasibility. Consultancy team members.
4. Design | Graphic. Industrial. IP
5. Sourcing & Production | Negotiations. Molding. Raw materials. Programing / Creative Resources.
6. Testing | alpha/beta. Friends & Family.
7. Execution & Supervision
OUR MAIN AREAS OF EXPERTISE
LIVE EVENTS / EXPERIENTIAL
Definitely what we are best publicly known for. Since 2003, we have started producing live shows, and concerts and developing brand experiences with a strategy and results-driven creative approach. We’ve consistently worked with many of the top leisure, consumer, and entertainment brands. Currently, the agency pushes to develop bilateral endeavors with clients, looking to develop more than an activation or event but a holistic strategy that develops into strategies where conversion can play a role.
When we work with a client, we create a unique experience tailor-made for the client and include everything from research, concept, design, pre-operation, execution, and results gathering.
MEDIA / ENTERTAINMENT
From our beginnings to leading the digital and content strategy of Mexico tourism for 5 years, Oz has grown with the digital age to understand the content that keeps everyone engaged fully.
We currently develop content strategy for an international media conglomerate, produce eye-catching content globally, and work with leading companies in crisis mitigation strategy
BEVERAGES/ CONSUMER BRANDS
The clear advantage of working with Oz is the sheer expertise in business development. We've undertaken many multi-year endeavors that mix product introduction, development, branding, and perception strategy. Oz serves as a mix between the marketing and innovation departments, as we work on a clear and goal-oriented mid-long-term strategy.
We work and execute the development of products from conception, to production, branding, marketing, distribution strategy, and intellectual property. All our strategies are unique and devised for the needs of a specific client.
DIGITAL/ TECH /
WEB DEVELOPMENT
We have helped create proprietary systems for major corporations, government entities, and individual investors. We can help guide your product and develop a fantastic concept that is in line with your vision.
Oz.Studio is our commercial Web Development face. We help companies of all types create stunning, efficient, SEO/Mobile Optimized, time/cost-effective websites & E-Commerce.
BUSINESS DESIGN & ARCHITECTURE
BUSINESS DESIGN & ARCHITECTURE
A brand is composed of a unique set of intrinsic and extrinsic qualities and values that differentiate it from its competitors.
We have developed a unique product development system using data, market experience, and creative design. Where we don’t create something out of whims but build products from reverse analysis of trends, insights, and tastes, significantly increasing the chances of market success.
BRANDING & DESIGN
BRANDING & DESIGN
We firmly believe in talent.
Talent is fearless.
Talent is inspired.
Talent leads.
We don’t want a brand like another… that’s just lazy.
Experience creates unalienable internal truths, a compass that drives originality and steers the process.
Data should be employed strategically… The data that matters is synthesized through the experience of asking the right questions. Each project has different inherent truths that will affect a positive outcome.
The mixture between talent, experience, and strategic data can create magic.
ADVERTISING STRATEGY & PRODUCTION
ADVERTISING STRATEGY & PRODUCTION
Advertising is probably the most recognizable art form in marketing. A message, an image, becomes enshrined in the mind.
Oz will help deliver a clear, original, and relevant idea designed to captivate the target market and bring it to life.
DIGITAL STRATEGY
DIGITAL STRATEGY
Digital is everywhere. Your phone, TV, computer, and even car. The average adult consumer in the U.S. spends more than 8 hours a day looking at screens and digital devices.
Users’ attentions are captivated by a strategic mix of content, subtle branding, placement, and timing; defining these factors is called Digital Strategy.
Digital Strategy is much more than posting on social media or AD placement, it’s a holistic practice that can change a brand’s positioning and outcome.
Oz and Oz.Studio has successfully devised and implemented a series of custom strategies for clients like Twitter, AbInbev, Heineken, Mexico, and Concacaf, to name a few.
DIGITAL STRATEGY- WEBSITES
DIGITAL STRATEGY- WEBSITES
We utilize a proprietary system, that is already built into Amazon Web Services (just like Facebook & Airbnb).
Our system allows us to offer ultra secure, fast, mobile-ready, and SEO built sites without needing outdated templates or having to charge monthly fees.
We guide clients through their unique site creation process, with a scholastic approach that teaches how to manage and operate the site as a true business tool.
DIGITAL ARCHITECTURE & DEVELOPMENT
DIGITAL ARCHITECTURE & DEVELOPMENT
We live in a digital world.
Digital tools bring life to our products.
Oz has helped leading groups and companies develop custom technological solutions for over 13 years.
From branded video games, AR Tours, to complex custom media tracking, Oz has created a consistent stream of technological outputs to achieve various tasks.
EXPERIENTIAL DESIGN & PRODUCTION
EXPERIENTIAL DESIGN & PRODUCTION
Oz defines experiential marketing as brand activities that allow the audience to “touch” and interact with the brand.
Experiences that are actually “felt” have a high level of emotional retention; brands that accomplish experiential correctly are more connected to their consumers.
CONTENT STRATEGY & PRODUCTION
CONTENT STRATEGY & PRODUCTION
Building content is expensive and time-consuming, but the content is the key to communicating a brand’s message, emotions, and values concisely.
Great content is the key to landing successful digital and traditional advertising campaigns.
WHITE LABELING SERVICES
One key strength is the ability to produce White-Label beer, tequila, mezcal, and corn whisky with partnerships we have in Mexico. From a conventional craft beer to a high-end tequila brand, we can create a brand that fills your expectations. We'll take care of everything from Recipe, Production, Quality Control, Export/Import, Legal, Intellectual Property, Bottle Design, Branding, and Commercial Distribution in the U.S. or Mexico.
Whether you want the brand to represent your company or are looking for a new business venture, we can get you started.
MEDIA PRODUCTION
From our beginnings to leading the digital and content strategy of Mexico tourism for 5 years, Oz has grown with the digital age to understand the content that keeps everyone engaged fully.
We currently develop content strategy for an international media conglomerate, produce eye-catching content globally, and work with leading companies in crisis mitigation strategy.
Below are some of the public projects we've been recently working on.
The Spice Trails - Trailer
The Spice Trails is a fish-eye view of how spices construct a region's food and also its culture. The Spice Trails is a joint venture between PUUUM (Oz), Zee (India), and Televisa Univision. Out Spring 2023.
Ram- "Giants" Campaign - US and Global
“Believe” is a spot that honors and celebrates the pride, the joy, and the responsibility of fatherhood. The spot is about a father’s realization that his children see him as a giant – both literally and figuratively – and that in him, they see the kind of person they want to be. Much like the RAM truck he drives, he is hardworking yet spirited, towering yet down-to-earth, strong yet comforting. He is truly a giant. A father worth looking up to.
Ram- "Lupita" Campaign - US and Global
Heritage is something that is passed on. "Lupita" is a retelling of the Hispanic-American dreams with current arquetypes. Family values at the core, the power of tradition, and the value of hard work.
WANT TO GET IN TOUCH?
We can analyze your venture or idea and figure out the best way to work together. Once we come to an understanding, you can be as involved as you want, or sit back and just enjoy the ride.
